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Business
: Advertising & Promotion
Advertising & Promotion eBooks
You have selected the subject of Advertising & Promotion. The eBooks in this subject are listed below.
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RESULTS: 1 to 10 of 125
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The Tipping Point
By: Gladwell, Malcolm
Published by: Little, Brown
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Price: $10.99
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Buyology
By: Lindstrom, Martin
Published by: Doubleday Business
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.
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Price: $24.95
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
By: Ries, Al; Ries, Laura
Published by: HarperCollins US
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding , this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Price: $14.95
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The Fall of Advertising and the Rise of PR
By: Ries, Al; Ries, Laura
Published by: HarperCollins US
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers.
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Price: $11.95
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77 1/2 Public Relations Tips
By: Chernov, Joe
Published by: Krug Publishing
Puzzled by how you can get greater public recognition for your product?
Would you like to reduce your marketing spending by getting FREE publicity for your company?
If so, then 77 1/2 Public Relations Tips: Things Everyone in Business Should Know about PR is for you. In it, Joe Chernov shares two decades worth of learning about public relations and condenses it down to 77 (and a half) easy-to-follow tips for anyone who wants to get more from PR.
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Price: $7.77
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Career As An Advertising Artist - Graphic Designer, Creative Director, Illustrator
By: Institute For Career Research Contributing Editors
Published by: Institute For Career Research
Advertising is everywhere. Try to get through a day without seeing a printed advertisement, a television commercial, or a pop-up ad on a web site. Advertising is a dynamic, multi-billion dollar industry that helps us decide what we buy, what places to visit, where we eat, what we drive, and how we look. Advertising ranges from the smallest classified listing in the local paper to the biggest, slickest, all-encompassing campaigns that become part of the popular culture. Do you ever wonder who creates the ads that you see, remember, and talk about?. Someone had to think up the idea, kick it around, and manipulate design, composition, color, typefaces, and photography until an ad began to take shape. Advertising artists also called commercial artists are indispensable to this creative process, whether its designing a company logo, an annual report, a brochure, or a sign on the side of a bus. The very best advertising artists consistently impress a public innundated by thousands of advertising images every week and the results show up on the clients bottom line profit while giving us unforgettable catch phrases and characters that make us laugh, cry, or groan.
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Price: $15.00
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Humor in Advertising
By: Gulas, Charles S.; Weinberger, Marc G.
Published by: M.E. Sharpe, Inc.
Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. This book is intended for scholars and researchers in the field, as well as for advertising agency account planners and creative directors.
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Price: $79.95
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Marketing to Win More Business
By: Rowson, Pauline
Published by: Rowmark
Shows you how to use a variety of marketing techniques both traditional and Internet based to win more business. This guide shows you: how to target your customers and prospective customers; how to use the various; promotional tools more successfully; how to make your advertising and direct mail more effective; and how to conduct e mail campaigns.
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Price: $14.99
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The New Positioning
By: Trout, Jack
Published by: McGraw-Hill
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning , this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
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Price: $12.95
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Positioning
By: Ries, Al; Trout, Jack
Published by: McGraw-Hill
“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities. A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.
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Price: $24.95
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