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Media
: Community/Alternative Media
Community/Alternative Media eBooks
You have selected the subject of Community/Alternative Media. The eBooks in this subject are listed below.
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RESULTS: 1 to 10 of 57
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The Facebook Era
By: Shih, Clara
Published by: Prentice Hall
The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era , Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era . Join the conversation--www.thefacebookera.com. Fan the book--www.facebook.com/thefacebookera. Right this minute, more than 150,000,000 people are on Facebook. They’re interacting with friends--and talking about your brands. They’re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get t
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Price: $19.99
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Here Comes Everybody
By: Shirky, Clay
Published by: The Penguin Group (USA)
A revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects-for good and for ill. A handful of kite hobbyists scattered around the world find each other online and collaborate on the most radical improvement in kite design in decades. A midwestern professor of Middle Eastern history starts a blog after 9/11 that becomes essential reading for journalists covering the Iraq war. Activists use the Internet and e-mail to bring offensive comments made by Trent Lott and Don Imus to a wide public and hound them from their positions. A few people find that a world-class online encyclopedia created entirely by volunteers and open for editing by anyone, a wiki, is not an impractical idea. Jihadi groups trade inspiration and instruction and showcase terrorist atrocities to the world, entirely online. A wide group of unrelated people swarms to a Web site about the theft of a cell phone and ultimately goads the New York City police to take action, leading to the culprit's arrest. With accelerating velocity, our age's new technologies of social networking are evolving, and evolving us, into new groups doing new things in new ways, and old and new groups alike doing the old things better and more easily. You don't have to have a MySpace page to know that the times they are a changin'. Hierarchical structures that exist to manage the work of groups are seeing their raisons d'tre swiftly eroded by the rising technological tide. Business models are being destroyed, transformed, born at dizzying speeds, and the larger social impact is profound. One of the culture's wisest observers of the transformational power of the new forms of tech-enabled social interaction is Clay Shirky, and Here Comes Everybody is his marvelous reckoning with the ramifications of all this on what we do and who we are.
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Price: $16.00
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We the Media
By: Gillmor, Dan
Published by: O'Reilly Media
In We the Media, nationally acclaimed newspaper columnist and blogger Dan Gillmor shows how anyone can produce the news, using personal blogs, internet chat groups, email, and a host of other tools. He tells the story of this emerging phenomenon and sheds light on this deep shift in how we make--and consume--the news. Journalism in the 21st century will be fundamentally different from the Big Media oligarchy that prevails today. We the Media casts light on the future of journalism, and invites us all to be part of it.
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Price: $13.99
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Grown Up Digital
By: Tapscott, Don
Published by: McGraw-Hill
The Net Generation Has Arrived. Are you ready for it?. Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay. The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide. A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing. Grown Up Digital reveals: How the brain of the Net Generation processes information; Seven ways to attract and engage young talent in the workforce; Seven guidelines for educators to tap the Net Gen potential; Parenting 2.0: There's no place like the new home; Citizen Net: How young people and the Internet are transforming democracy. Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office. The Digital Age is here. The Net Generation has arrived. Meet the future.
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Price: $27.95
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The Social Media Bible
By: Safko, Lon; Brake, David
Published by: Wiley
The ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies. Realizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of The Social Media Bible have consulted with leading social media experts from companies and consulting firms, as well as New York Times bestselling authors nationwide, to assemble a content-rich social media bible that will help businesses increase revenues, improve profitability, and ensure relevance and competitiveness.The book outlines just what social media is, and how to harness its power to achieve a measurable competitive advantage in rapidly changing markets. It allows readers to build a functional knowledge base, and tap into the collaborative power of such social media applications as Facebook, Linked In, Twitter, MySpace, Flickr, and YouTube. The book is part reference, part how-to manual, and part business strategy. For corporate enterprises, small businesses, and nonprofits alike, the strategies in The Social Media Bible are practical, powerful, and effective ways to connect with customers, prospects, employees, stakeholders, and collaborators. Packed with contributions from top names in the field covering virtually every major topic in social media, this is the perfect social media resource for businesses big and small. Lon Safko (Gilbert, AZ) is an innovator and professional speaker with over 20 years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce. He is the founder of eight successful companies, including Paper Models, Inc. David K. Brake (Mesa, AZ) is the CEO and founder of Content Connections, a company that uses social networking strategies to help clients build economically viable relationships around their content.
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Price: $29.95
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Blogging For Dummies
By: Gardner, Susannah; Birley, Shane
Published by: For Dummies
* In Part I, readers learn what a blog is, why they might want to create one, and what they need to get started. Includes information on blogging basics, the anatomy of a good blog, and the tools required to get started. * Part II gets readers up and
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Price: $21.99
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Facebook for Dummies
By: Pearlman, Leah; Abram, Carolyn
Published by: For Dummies
The eagerly anticipated update to the bestselling first edition is here!. Facebook's popularity is seemingly unstoppable. The site experienced a huge boom in registered users in the latter half of 2008. It was at that time that Facebook also underwent a radical facelift and introduced numerous changes. Packed with hundreds of screen shots, this anxiously awaited new edition presents you with a thorough update on all the exciting changes to Facebook's interface since the first edition hit the shelves a mere one year ago. Authored by two Facebook employees, Facebook For Dummies, 2nd Edition , features unique insight and insider knowledge of Facebook that can't be found anywhere else. You'll explore optimum ways to get familiar with Facebook, tips for representing yourself online, best practices for keeping connected, how to run a business on Facebook, and more.: Walks you through creating a profile, navigating the interface, and setting up privacy features; Explains how to find and add friends, fill out your profile, add applications, and upload photos; Discusses ways to join a network or group or use Facebook as a scheduler; Addresses using Facebook to promote your business and buy ad space on Facebook. Put your best face forward and dive in to all the exciting new features that Facebook offers!
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Price: $21.99
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Mobilizing Generation 2.0
By: Rigby, Ben; Rock the Vote (other)
Published by: Jossey-Bass
Use new media to attract and mobilize young people!. Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense of the technology--without requiring any downloads, software or plug-ins.
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Price: $39.95
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The Whuffie Factor
By: Hunt, Tara
Published by: Crown Publishing Group
The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world. Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base.
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Price: $25.00
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WordPress for Dummies
By: Sabin-Wilson, Lisa
Published by: For Dummies
Bloggers love WordPress! If you're ready to start using this free blogging software, WordPress For Dummies, 2nd Edition is just what you and your blog need to make a splash. Professional blog designer Lisa Sabin-Wilson shows you how to use all the latest upgrades to WordPress and helps you decide whether to use the Wordpress.com hosted service or self-host your blog with WordPress.org. Whether you're just venturing into the blogosphere or you want to shift an existing blog to WordPress, WordPress For Dummies, 2nd Edition will help. Explore theme development and learn where to find free WordPress themes Extend WordPress through plug-ins, CSS, custom fields, and more Find out about archiving, interacting with readers through comments, tracking back, and handling spam Get the scoop on domain registration, Web hosting providers, basic tools like FTP, and more Create a unique blog theme and presentation by using template tags with CSS Sign up for WordPress.com, log in, set options, and create a profile Install WordPress.org, set up a MySQL database, explore RSS feeds, and organize a blogroll Discover the secrets of creating a blog that draws readers Get tips on wonderful widgets, upgrades, and plugins you can add to make your blog extra cool Learn how to use the Dashboard, manage comments, and make permalinks work with your Web server With WordPress For Dummies, 2nd Edition on hand, it's easy to make the most of the free software and build a blog that stands out in a crowd.
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Price: $24.99
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RESULTS: 1 to 10 of 57
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